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About Us
Bravado is a men's personal care brand that offers a dedicated male skincare regime which combines quality with social responsibility. The product line was launched in Mumbai on 7 December 2023. It is a creation of Sumit Gupta, an architect who is also Joint Managing Director of Mahika Packaging India Limited. The Bravado brand has been launched under the auspices of Gupta's own venture, Pankhkh Inc. Bravado is unique in that it revolutionises men's grooming with top-notch formulations that use eco-friendly, cruelty-free ingredients. This is what epitomises the new-age, metrosexual male. He is result-driven and environmentally conscious. Bravado gives him that added confidence, creating a feeling of wellness within and without. The company’s vision is to create an ethical and sustainable product range. With the Indian male grooming market expected to grow from $ 643 million in 2018 to 3.5 billion in 2030, Bravado is poised to leap into the future and make its way to the top. The Bravado man lives its motto, 'Impress Yourself', and needs no external validation.
Today's trendy male is not afraid of enjoying love, care, attention and pampering. And Bravado helps him along the way. The brand understood the pulse of the modern man, offering him the tender, loving care of Mother Earth's products that have evolved naturally over the millennia. His new-found confidence allows him to emerge as a true leader, crafted by Nature and sculpted to perfection.
The Bravado brand is synonymous with sustainability. Company’s business processes ensure optimisation of natural resources. Bravado’s standard operating procedure adheres to stringent social responsibility guidelines that minimise environmental impact. Waste is either recycled or reused wherever possible; and the usage of alternative sources of energy is maximised. Raw materials are sourced through environmentally friendly means.
All Bravado products come in packaging that is biodegradable, reusable and refillable. About 25–30% of company’s plastic packaging is recycled. Used
packaging under the Mahika Packaging brand can be exchanged for appropriate monetary value. Company’s supply chain is as short as possible, to reduce the
overall carbon footprint and bring down logistics costs. The products, processes and philosophy epitomise the adage 'Think Global, Act Local'.
All Bravado items come packed with nutrients that enhance the quality of skin, body and hair. The raw materials comprise purely natural ingredients. Bravado
formulations couple natural ingredients with nutritional science to create end products that organically replenish skin, hair and beard. There are no harsh chemicals that may change the chemistry of the body's internal and external texture.
The body maintains homeostasis and retains its inner stability despite the application of external cosmetics.
Bravado products infuse botanical extracts with science-powered ingredients that are
carefully selected from across the world. They are certified by dermatologists and have proven clinical results. Bravado’s R&D lab is the nerve centre of its creation, where the latest scientific discoveries are incorporated into new-age technology to ensure maximum efficacy with minimum carbon footprint. No animals are used for testing purposes during any stage of manufacture.
Our Categories
Bravado has four product categories: hair care; face care; beard and moustache care and body care. Bravado product line currently has a range of 23 offerings that include R3 Night Cream with Japanese Spring Water Algae Extract; Oculux Under Eye Gel, in which the South African plant extract Bulbine frutescens is an important ingredient; the unique Sans-Qua Waterless Facewash; Illuminate Face Serum; Artist Hair Pomade; Artist Crystal Hair Wax; and Face Sculpt Anti-Aging Cream. All of them use exclusive plant extracts from various locations, and are devoid of aggressive chemicals and mineral oils.
Today's man wants a blend of style, quality and sophistication. In a space that is crowded with products that vie with one another in their loudness and attitude, Bravado stands tall as a refreshing, gentle, artisan luxury brand that is impressive in its honesty and steadfast in its commitment to sustainability. It's what combines masculinity with tenderness in the Bravado man. Bravado products are available at leading merchant outlets and online at major e-commerce stores such as Amazon, Nykaa, Jio Mart and Flipkart and Quick-commerce stores such as Zepto.